Adland (33 page)

Leskinen, Väinö
(i)

Levenson, Bob
(i)

Levi's
(i)

Lévy, Maurice
(i)
,
(ii)
,
(iii)

Levy's Bakery
(i)

Leyendecker, Joseph Christian
(i)

Lintas International
(i)

Lois, George
(i)
,
(ii)
,
(iii)

Lord & Thomas
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)

Lorente, Joaquín
(i)

Lowe, Frank
(i)

Lowe Group
(i)
,
(ii)

Lubalin, Herb
(i)

Lury, Adam
(i)

Lynch, David
(i)

M&C Saatchi
(i)

MacManus, Theodore
(i)
,
(ii)

Madison Avenue
(i)

Mandela, Nelson
(i)
,
(ii)

Marcantonio, Alfredo
(i)
,
(ii)

Marlboro Man, the
(i)

Massimi, Gabe
(i)

Mather, Francis
(i)

Mather & Crowther
(i)
,
(ii)

Mayer, Martin
(i)

Mazia, Fabio
(i)
,
(ii)

McCann-Erickson
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)

McCann, Harrison King
(i)

Mead, Peter
(i)
,
(ii)

media buying
(i)

Melvin, Alex
(i)
,
(ii)

Mendola, Chris
(i)

mergers/takeovers
(i)

Michel, Philippe
(i)

Millward, Colin
(i)
,
(ii)
,
(iii)
,
(iv)

Mindshare
(i)

MMLB
(i)

Moliné, Marcel
(i)

Montfort, Miguel
(i)

Morgan, Ray
(i)

Mother
(i)

motivational research
(i)

MTV
(i)

Muccini, Gianni
(i)

Mucha, Alphonse
(i)

Muirhead, Bill
(i)
,
(ii)

Naked Communications
(i)
,
(ii)

Needham Harper
(i)

NewYorker
(i)

Nike
(i)
,
(ii)
,
(iii)

Nissan
(i)

Odagiri, Akira
(i)

Ogilvy & Mather (O&M)
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)

Ogilvy, David
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)
,
(viii)
,
(ix)
,
(x)
,
(xi)
,
(xii)

Ohrbach's
(i)

Oka, Yasumichi
(i)

Okamura, Masako
(i)

Olivetto, Washington
(i)

Omnicom
(i)
,
(ii)
,
(iii)

    Diversified Services Agency (DAS)
(i)
,
(ii)

Osborn, Alex
(i)

Packard, Vance
(i)
,
(ii)

P&G (Proctor and Gamble)
(i)

Palmer, Volney B
(i)

Papert Koenig Lois (PKL)
(i)
,
(ii)
,
(iii)

Paradiset DDB
(i)

Parker, Sir Alan
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)

Partizan
(i)
,
(ii)

Patterson, George Herbert
(i)

Pearce, John
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)

Pets.com
(i)

Pirella, Emanuele
(i)

planning
see
account planning

Polanski, Roman
(i)

Polaroid
(i)

Pollitt, Stanley
(i)
,
(ii)

Porter, Chuck
(i)
,
(ii)

posters
(i)
,
(ii)
,
(iii)

Postum
(i)

Powers, John E
(i)
,
(ii)

Prichard Wood & Partners
(i)
,
(ii)

Projector
(i)

Publicis Groupe
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)
,
(viii)
,
(ix)
,
(x)

Puttnam, David
(i)
,
(ii)
,
(iii)
,
(iv)

Pytka, Joe
(i)

Rabl, Preston
(i)

radio
(i)
,
(ii)
,
(iii)

    ‘soap operas'
(i)

Rand, Paul
(i)
,
(ii)
,
(iii)

Raphaelson, Joel
(i)
,
(ii)

Red Bull
(i)

Reeves, Rosser
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)

Reinhard, Keith
(i)

Renaudot, Théophraste
(i)

Resor, Stanley
(i)
,
(ii)

Riney, Hal P
(i)

Roberts, Kevin
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)

Robertson, Andrew
(i)

Robinson, Phyllis
(i)

Rosenshine, Allen
(i)
,
(ii)

Roux, Bernard
(i)

Roux, Michel
(i)

Roux Séguéla
(i)

Rowell, George P
(i)

RSA Films
(i)

RSCG
(i)

Rubicam, Raymond
(i)
,
(ii)

Rutherford, Andrew
(i)

Saatchi, Charles
(i)
,
(ii)
,
(iii)
,
(iv)

Saatchi, David
(i)

Saatchi, Maurice
(i)
,
(ii)
,
(iii)

Saatchi & Saatchi
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)
,
(viii)

    Conservative Party and
(i)

    expansion
(i)

    merger with Publicis
(i)

Sala, Maurizio
(i)
,
(ii)

Savaglio, Ernesto
(i)

Schaff, Phil
(i)

Scholz & Friends
(i)
,
(ii)

Scholz, Juergen
(i)

Scott, Charles
(i)

Scott, Ridley
(i)
,
(ii)
,
(iii)

Scott, Tony
(i)

SCPF
(i)

Screen Advertising World Association
(i)

Seelert, Bob
(i)

Séguéla, Jacques
(i)
,
(ii)

Senn, Fred
(i)
,
(ii)

Señora Rushmore
(i)

Serpa, Marcello
(i)

Shankly, Bill
(i)

‘shockadvertising'
(i)

Silverstein, Rich
(i)

Sinclair, Jeremy
(i)
,
(ii)
,
(iii)

Singleton, John
(i)

social networks
(i)
,
(ii)

Snowball, Cilla
(i)
,
(ii)

Sorrell, Sir Martin
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)

Spring, Steve
(i)

Springer & Jacoby
(i)
,
(ii)
,
(iii)

Springer, Reinhard
(i)

St Luke's
(i)

Stabiner, Karen
(i)

Starcom
(i)

StrawberryFrog
(i)
,
(ii)

STW Group
(i)

Super Bowl
(i)
,
(ii)

Tainaka, Kunihiko
(i)

Taubin, Bill
(i)

TBWA South Africa
(i)

TBWA Worldwide
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)

Team
(i)

Ted Bates agency
(i)
,
(ii)
,
(iii)
,
(iv)

television
(i)
,
(ii)

    advertising
(i)
,
(ii)

Testa, Armando
(i)

Testa, Marco
(i)

Thatcher, Margaret
(i)

The Economist
(i)

The Gunn Report
(i)

Thompson, James Walter
(i)

tobacco advertising
(i)
,
(ii)

    
see also
Marlboro Man

Toscani, Oliviero
(i)

Toulouse-Lautrec, Henri de
(i)

Tragos, Bill
(i)
,
(ii)

Traktor
(i)

Tugboat
(i)

Unilever
(i)

Unique Selling Proposition
(i)
,
(ii)

‘United Colours of Benetton'
(i)

US Media
(i)

Valmorisco, Manuel
(i)

Vergara, Marcelo
(i)
,
(ii)

Vervroegen, Erik
(i)

Vickers, Adrian
(i)
,
(ii)

Vivendi
(i)

Volkswagen
(i)

Von Matt, Jean Remy
(i)

Wall Street Crash 1929
(i)
,
(ii)

Wanamaker, John
(i)
,
(ii)

W/Brazil
(i)

Webster, John
(i)

Weiden & Kennedy (W&K)
(i)
,
(ii)

Weiden, Dan
(i)

Weintraub, William H
(i)

Wells Rich Greene
(i)
,
(ii)
,
(iii)
,
(iv)

Wells, Mary
(i)
,
(ii)

Western International Media
(i)

Wilkins, Jon
(i)

WPP
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)
,
(viii)

Wisendanger, Uli
(i)
,
(ii)

Wren, John
(i)

Yoshida, Hideo
(i)
,
(ii)

Young & Rubicam (Y&R)
(i)
,
(ii)
,
(iii)
,
(iv)
,
(v)
,
(vi)
,
(vii)

Young, James Orr
(i)
,
(ii)

YouTube
(i)

yuppies
(i)
,
(ii)

Zamorano, Jose Luis
(i)

Zenith
(i)

ZenithOptimedia
(i)
,
(ii)

Zia, TK
(i)

Zieff, Howard
(i)

First published in Great Britain and the United States in 2007 by Kogan Page Limited

Second edition 2013

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:

© Mark Tungate 2007, 2013

The right of Mark Tungate to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

ISBN      978 0 7494 6431 8

E-ISBN   978 0 7494 6432 5

British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Tungate, Mark, 1967-

    Adland : a global history of advertising / Mark Tungate.

        pages cm

    Revised edition of the author's Adland published in 2007.

    Includes bibliographical references and index.

    ISBN 978-0-7494-6431-8 – ISBN (invalid) 978-0-7494-6432-5   1. Advertising–History.   I. Title.

    HF5823.T83 2013

    659.109–dc23

2013014332        

Typeset and eBook by
Graphicraft Limited, Hong Kong

Print production managed by Jellyfish

Printed and bound in Great Britain by CPI Group (UK) Ltd, Croydon, CR0 4YY